Privacy and Cookie Policy
Last updated: January 2026
This Privacy and Cookie Policy explains how Proform Racing Ltd ("we", "us", "our") uses cookies and similar technologies on the RaceMetrics website, and how we handle your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).
Proform Racing Ltd may update this policy from time to time. We encourage you to review this page periodically.
Your Cookie Choices
When you first visit our website, you will be shown a cookie consent banner. You can choose to accept or reject non-essential cookies. You can change your preferences at any time:
Cookies We Use
Essential Cookies
These cookies are necessary for the website to function. They do not require consent and cannot be disabled.
| Cookie | Purpose | Duration |
|---|---|---|
| rm_cookie_consent | Stores your cookie preferences | Persistent |
Note: We store your authentication token and user preferences in localStorage (browser storage), not cookies. This data remains on your device and is not sent to our servers with each request.
Analytics Cookies (Require Consent)
We use Google Analytics to understand how visitors use our website. These cookies are only set if you accept analytics cookies.
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique users | 2 years |
| _ga_* | Maintains session state | 2 years |
Google Analytics helps us analyse traffic patterns and improve our website. For more information about how Google uses data, visit Google's Privacy Policy.
Personal Data We Collect
We may collect the following information when you create an account or use our services:
- Name and email address
- Account preferences and settings
- Competition entries and results
- Support correspondence
Legal Basis for Processing
Under UK GDPR, we process your personal data on the following legal bases:
- Contract: To provide our services when you subscribe
- Consent: For analytics cookies and marketing communications (where you have opted in)
- Legitimate interests: To improve our services and prevent fraud
How We Use Your Information
We use your information to:
- Provide and maintain your RaceMetrics account
- Process competition entries and award prizes
- Improve our products and services
- Send service-related communications
- Send marketing emails (only with your consent)
Security
We are committed to ensuring your information is secure. We have implemented appropriate technical and organisational measures to safeguard your data, including encrypted connections (HTTPS) and secure data storage.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Your Rights Under UK GDPR
Under UK data protection law, you have the following rights:
- Right of access: Request a copy of the personal data we hold about you
- Right to rectification: Request correction of inaccurate data
- Right to erasure: Request deletion of your data in certain circumstances
- Right to restrict processing: Request we limit how we use your data
- Right to data portability: Request your data in a machine-readable format
- Right to object: Object to processing based on legitimate interests
- Right to withdraw consent: Withdraw consent at any time for consent-based processing
To exercise any of these rights, please contact us using the details below. We will respond within one month of receiving your request.
We will not sell, distribute or lease your personal information to third parties unless required by law. We will not use your personal information to send you promotional information about third parties.
If you would like to make a data subject request, please write to:
Proform Racing Limited
c/o Torevell Dent
1-3 St. Anne's Place
Halifax, West Yorkshire
HX1 5RB
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.
Contact Us
If you have any questions about this Privacy and Cookie Policy, please contact us.